For decades, the Ford Bronco and Jeep Wrangler have defined what it means to conquer the great outdoors. Both 2024 models continue to push boundaries, offering exceptional off-road performance, rugged design, and cutting-edge features. But how do you decide which one is right for your adventures? This in-depth comparison will break down the key differences between the 2024 Ford Bronco and the 2024 Jeep Wrangler, helping you make an informed decision for your next off-road journey.
Key Takeaways
- Trail Versatility: The 2024 Ford Bronco outshines with customizable terrain modes and an independent front suspension, delivering a smoother and more adaptable ride on any terrain.
- Modern Off-Roading: While the Jeep Wrangler boasts off-road heritage, the Bronco combines advanced 4×4 systems with innovative tech, setting a new standard for adventure.
- Tech and Comfort: The Ford Bronco leads with its larger infotainment screen, wireless connectivity, and modern interior design, offering unmatched convenience and style for drivers and passengers alike.
Performance and Towing Capacity

2024 Ford Bronco
The Ford Bronco is powered by a 2.3L EcoBoost® I-4 engine delivering 300 horsepower and 325 lb-ft of torque, with optional upgrades to a 2.7L EcoBoost® V6 producing 330 horsepower and 415 lb-ft of torque. With its Terrain Management System™ offering up to seven G.O.A.T. (Go Over Any Terrain) modes, the Bronco is engineered for versatility. Towing capacity maxes out at 3,500 pounds, ideal for hauling small trailers or boats.
2024 Jeep Wrangler
The Jeep Wrangler comes with a 3.6L Pentastar® V6 engine, generating 285 horsepower and 260 lb-ft of torque, and offers optional engines like the 2.0L Turbo I-4 and the plug-in hybrid 4xe. Known for its Trail Rated® 4×4 system, the Wrangler excels in crawling over rugged terrain. Like the Bronco, it also has a towing capacity of up to 3,500 pounds when properly equipped.
| Feature | 2024 Ford Bronco | 2024 Jeep Wrangler |
| Base Engine | 2.3L EcoBoost® I-4 | 3.6L Pentastar® V6 |
| Max Horsepower | 330 hp (V6) | 375 hp (4xe PHEV) |
| Towing Capacity | 3,500 lbs | 3,500 lbs |
| Off-Road Features | Terrain Management System™ | Trail Rated® 4×4 |
Interior and Technology

2024 Ford Bronco
Inside, the Bronco offers a modern and spacious cabin with options for marine-grade vinyl seats for easy cleaning after muddy adventures. It features an 8-inch SYNC® 4 infotainment system, upgradeable to a 12-inch touchscreen with wireless Apple CarPlay® and Android Auto™.
2024 Jeep Wrangler
The Wrangler emphasizes rugged utility but doesn’t skimp on tech. Its Uconnect® system is available with a 7-inch or 8.4-inch touchscreen, and higher trims include a premium Alpine® audio system. The Wrangler’s cabin is tailored for those who prioritize functionality, with removable carpets and a washable interior.
| Feature | 2024 Ford Bronco | 2024 Jeep Wrangler |
| Infotainment Screen | 8-12 inches | 7-8.4 inches |
| Connectivity Features | Wireless CarPlay/Android Auto | Wired CarPlay/Android Auto |
| Interior Materials | Marine-grade vinyl options | Washable interior options |
Fuel Efficiency
- Ford Bronco: Estimated 20 MPG city / 22 MPG highway (base engine).
- Jeep Wrangler: Estimated 21 MPG city / 24 MPG highway (2.0L Turbo engine).
While both vehicles are built for off-road capability rather than efficiency, the Wrangler’s smaller turbocharged engine offers a slight edge in MPG.
Design and Style
The 2024 Ford Bronco features bold, retro-inspired styling with removable doors and roof panels. Available trims like the Badlands™ or Wildtrak™ add rugged touches to complement its performance.
The 2024 Jeep Wrangler, with its iconic seven-slot grille and boxy silhouette, remains a symbol of off-road dominance. Its endless customization options, including half-doors and roof configurations, make it a favorite among adventurers.
Which SUV Is Right for You?

The 2024 Ford Bronco is the clear choice for drivers seeking a modern off-road vehicle that blends advanced technology, superior versatility, and a smoother on-road experience. With its customizable terrain modes, independent front suspension, and wireless connectivity, the Bronco is built to excel on rugged trails and city streets alike.
While the 2024 Jeep Wrangler offers classic off-road capability and a rugged design, it lacks the Bronco’s modern features and refined driving dynamics. For those who want the perfect combination of innovation, comfort, and adventure-ready performance, the Ford Bronco stands in a class of its own.
Discover the 2024 Ford Bronco at Ted Britt Chantilly Ford
If you’re ready to experience the perfect off-road SUV, we’re here to help you find your match. At Ted Britt Chantilly Ford, we offer an extensive inventory of the 2024 Ford Bronco, along with special offers and financing options to fit your needs. Visit us at 4175 Auto Park Circle, Chantilly, VA 20151, to schedule a test drive and take the first step toward your next adventure. Browse our inventory online and get pre-approved for financing today. Adventure awaits—let Ted Britt Chantilly Ford help you get there!


